República was founded in 2006 by Jorge A. Plasencia and Luis Casamayor, two friends turned business partners who turned decades of experience in media, advertising and marketing into a company that lives by ethics, trust, loyalty and responsibility – and an agency that fosters creativity as well as results.

A former sports, media and entertainment and executive, Jorge has enjoyed career full of successes, from becoming the first director of Hispanic marketing for the Marlins during their 1997 championship season to serving as an executive at Estefan Enterprises alongside Gloria and Emilio Estefan. He was also intimately involved in the careers of artists Gloria Estefan and Shakira during the Latin music explosion of the late '90s, and went on to operate Univision Radio – the country's largest Spanish-language radio network.

Luis began his career in advertising, design and marketing at a young age, launching his own agency – Cosmyk – while still in his twenties. The shop quickly became regarded as one of the most cutting-edge creative and design companies around, with a roster of prestigious clients in Miami, New York, Las Vegas and Latin America.

At República, Jorge and Luis have built a team of like-minded doers and thinkers – an agency that works hard to produce market-defining results, and continues to grow with the same passion for great clients, great people and great work.

The República story is also one of caring for our community, and an understanding that it is our duty to give back to organizations like Amigos For Kids – a non-profit that Jorge co-founded 20 years ago. We consider our volunteer and pro-bono efforts central to our success and inherent in our culture.